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About to spend 2 months salary on an engagement ring? - Now you don't have to.

When you imagine investing in an engagement ring, what comes to mind?

You think of high quality. Premium materials. Beauty. And the ability for it to last a lifetime.

When you really think about it, how many things will you buy in your lifetime that will outlast you?

At Michael Issac, we understand that an engagement ring can last for generations.

But that doesn't mean it has to break the bank.

In this article, we're going to show you exactly how we have managed to cut the high cost of an engagement ring without sacrificing the quality.

From Yorkshire to the World

In 2016, when Yorkshire-born jewellery designer Micheal Issac tried to purchase an engagement ring for his partner, he realised two disappointing things:

1. Generic, mainstream engagement rings are often off-the-shelf designs (anyone can have them, they're not special or unique).

2. High-end engagement rings have huge, overpriced mark-up's making them unaffordable for most people.

So, after months of frustration, he decided to design his own.

And Michael Issac Jewellery was born.

From humble beginnings, we have grown a loyal fanbase worldwide designing rings for a wide-range of clientele, including top A-list celebrities.

We have mastered the art of creating one-of-a-kind exceptionally crafted engagement rings that are not only affordable, but will last for generations.

This is how we did it.

Cutting Out The Middleman - As second generation jewellers we have built up an outstanding relationships with some of the world's largest diamond suppliers in Tel Aviv, Antwerp, New York and Mumbai. We work directly with diamond cutters, cutting out costly middlemen.

Made In-house - Because we handcraft each ring in our UK workshop, we can guarantee true uniqueness and quality whilst further driving down manufacturing costs.

Reduced Overheads - Not only do we handcraft each ring in-house but each ring is individually crafted for each order. So you are not getting a ring that has been passed around and tried on countless times. You are not paying the extra expenses that jewellery stores add for holding lots of stock such as the extaunet insurance premiums.

Streamlined Pricing Structure - We are a jewellery brand built for the modern era and this is reflected in the way we mark up our products. We understand the wants and needs of today's savvy customer wants and that a price that is fair.

So...

What if you could surprise your partner with a one-of-a-kind engagement ring?

Something you knew, no one else in the world owns. Something you could pass down to your children.

For most people, paying for that kind of craftsmanship just isn't realistic... Until now.

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